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EduBrand 4.0
A program about educational products branding
April 28
New intake:
29 999 ₽
till February 28
till February 28
34 999 ₽
from 1 to 31 of March
from 1 to 31 of March
44 999 ₽
from April 1
from April 1
Key skills you'll get during EduBrand:
- Learn how to diagnose brands and categories;
- Formulate a unique offer and brand attributes;
- Analyze the ratio of the school's brand and the products inside it (courses, masterclasses, etc.),
- Create a brief on the visual identity of the educational product.
Which tasks does EduBrand solve:
- Determine your place in the market and understand where to move next (or not to move);
- Understand how your educational product differs from others: methodology, work with students, work with the community;
- Find visual and semantic attributes that most clearly characterize your educational product;
- Form the task for the art director / designer and the basis of the communication strategy.
- Understand how your educational product differs from others: methodology, work with students, work with the community;
- Find visual and semantic attributes that most clearly characterize your educational product;
- Form the task for the art director / designer and the basis of the communication strategy.
How the course works:
Format: online
Days: 2 wekends + 3 online-sessions — 1 per week
Days: 2 wekends + 3 online-sessions — 1 per week
Brand Equity
Building the mythology of school through understanding business vision and mission, competitors and audience.
Building the mythology of school through understanding business vision and mission, competitors and audience.
KVP (Key Value Proposition)
Describing the school's methodology as a unique advantage of the educational brand.
Describing the school's methodology as a unique advantage of the educational brand.
Brand Ecosystem
The relationship between school brand and brands of the products within it.
The relationship between school brand and brands of the products within it.
Brand Identity
Defining brand attributes — tone of voice, visual and other aspects.
Defining brand attributes — tone of voice, visual and other aspects.
The program is divided into 5 big blocks, which form the brand platform of your educational product:
What's Inside
Brand Communication
Developing communication models for your educational project: marketing channels and marketing plan.
Developing communication models for your educational project: marketing channels and marketing plan.
If you wish to study with colleagues, go through program 1 on 1 or change timing to fit your schedule, email us at staycurious@dedu.center.
We are ready to tailor a special EduBrand for your company or make it a part of your corporate education.
We are ready to tailor a special EduBrand for your company or make it a part of your corporate education.
Corporate EduBrand
Curators
Victoria Deryugina
Founder of Dedu Center, curator of educational programs, marketing strategy specialist (16+ years of experience, worked with P&G, L'Oreal, SABMiller and Digitalizm), adult learning specialist.
She underwent advanced training on the basis of Moscow State University of Psychology and Education, FIRO, IRDPO, EAEA (European Association for Education of Adults, Belgium), Institute of Adult learning at Lifelong Learning Institute, Singapore.
She underwent advanced training on the basis of Moscow State University of Psychology and Education, FIRO, IRDPO, EAEA (European Association for Education of Adults, Belgium), Institute of Adult learning at Lifelong Learning Institute, Singapore.
