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EduBrand 3.0
A program about educational products branding
March 4, 2022
online
Price:
19.990 ₽
if you pay until Nov 30
24.990 ₽
if you pay from Dec 1 to Jan 31, 2022
29.990 ₽
if you pay from Feb 1 to Mar 4
Key skills you'll get during EduBrand:
  • Learn how to diagnose brands and categories;
  • Formulate a unique offer and brand attributes;
  • Analyze the ratio of the school's brand and the products inside it (courses, masterclasses, etc.),
  • Create a brief on the visual identity of the educational product.
Which tasks does EduBrand solve:
- Determine your place in the market and understand where to move next (or not to move);
- Understand how your educational product differs from others: methodology, work with students, work with the community;
- Find visual and semantic attributes that most clearly characterize your educational product;
- Form the task for the art director / designer and the basis of the communication strategy.
How the course works:
Format: online
Days: 2 wekends + 3 online-sessions — 1 per week
Brand Equity
Building the mythology of school through understanding business vision and mission, competitors and audience.
KVP (Key Value Proposition)
Describing the school's methodology as a unique advantage of the educational brand.
Brand Ecosystem
The relationship between school brand and brands of the products within it.
Brand Identity
Defining brand attributes — tone of voice, visual and other aspects.
The program is divided into 4 big blocks, which form the brand platform of your educational product:
What's Inside
If you wish to study with colleagues, go through program 1 on 1 or change timing to fit your schedule, email us at ah@dedu.center.

We are ready to tailor a special EduBrand for your company or make it a part of your corporate education.
Corporate EduBrand
Curators
Victoria Deryugina
Founder of Dedu Center, curator of educational programs, marketing strategy specialist (16+ years of experience, worked with P&G, L'Oreal, SABMiller and Digitalizm), adult learning specialist.

She underwent advanced training on the basis of Moscow State University of Psychology and Education, FIRO, IRDPO, EAEA (European Association for Education of Adults, Belgium), Institute of Adult learning at Lifelong Learning Institute, Singapore.
Michael Shishkin
Course curator, creative director of the Shishki creative agency. Curator of educational programs at the school of creative thinking IKRA, Controforma, Mayak (school for teenagers in St. Petersburg).

Conducted strategic sessions, workshops and training programs for Sberbank, Yandex, Mail.ru, IKEA, Rostelecom, Gazpromneft, Heineken, HTLM Academy, the Cultura Graphica private art school, Yulia Burlakova's "Wake-up call" project, the Digital Arts master's program at the Far Eastern Federal University and many others.